About

Sjølander Embroidery specializes in high-quality embroidery for couture, interior textiles, and costumes for film and stage productions.

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Working within the world of theatre and cinematic storytelling, I create surface decoration on a wide range of pliable materials. Through advanced computer techniques combined with meticulous craftsmanship, I aim to bring material and machine into harmony, achieving an embroidery that feels hand-made, tactile, and authentic.

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A central driving force in my practice is the creation of machine embroidery that appears real and authentic.

Ideally, the embroidery should grow naturally out of the fabric, becoming an integral part of the surface and supporting the overall design concept. I work in close collaboration and ongoing dialogue with costume designers and their assistants throughout the process.

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Research and craftsmanship are fundamental to the final result. I strive to achieve a careful balance of textile, colour, proportion, and style, allowing the embroidery to discreetly support the narrative and contribute to the historical accuracy and visual richness of the production.

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In 2024, I was invited to join the team at the stage technology company Priebe Hold ApS. The following year, my embroidery practice was integrated into the company’s product profile.

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"PRIEBE HOLD ApS is a family-owned niche company specializing in stage technology equipment. Since 1960, it has delivered high-quality solutions to the entertainment industry, both nationally and internationally.
 

Over the years, PRIEBE HOLD ApS has built a strong reputation as a competent and flexible partner within stage technology. This position is the result of a dedicated team of skilled and forward-thinking employees and partners. Through their expertise and commitment, PRIEBE HOLD consistently delivers reliable, high-quality stage technology solutions — always on time."

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I am very grateful to have become part of the talented team at PRIEBE HOLD ApS.

Thomas Sjølander